Putting Champions
In the SPOTLIGHT
Obsessed with Better. Relentless by Design.
YORG
We’re not hoping potential gets noticed.
We’re unlocking it ourselves.
In a perfect world, grit would be enough.
But talent gets the spotlight, and access sets the pace.
So we’re leveling the playing field. Giving the most dedicated athletes the same tools the best already use.
Why the name?
YORG
The name YORG comes from my grandfather, Jörg — a track runner known in our family for his relentless training. I grew up hearing stories about how he dragged tires during his runs, how he trained hard because he could. His discipline shaped how I saw effort — not as a task, but a mindset.
That mindset changed the way I trained. It’s why I started this.
But even one of the greats in my life couldn’t outrun everything. Health challenges eventually ended his running days. He’s still here, still fighting — a reminder that time is short, and the chance to make a name for yourself doesn’t last forever.
YORG is more than a name.
It’s a legacy of hard work. A reminder to outwork what limits you.
And a challenge: what will you do with your shot?